AI Act Disclosure (EU Reg. 2024/1689)

1. Compliance with the AI Act Regulation

McFrancis declares its compliance with the ethical and legal principles established by Regulation (EU) 2024/1689 (the AI Act). The integration of Artificial Intelligence systems into our processes is carried out in strict accordance with fundamental rights and user safety.

2. Transparency Obligation (Art. 50 AI Act)

Pursuant to Art. 50 of the Regulation, Users interacting with AI systems (chatbots, virtual assistants) are informed that:

Artificial Nature: The interlocutor in initial support chats is an automated system.
Synthetic Content: Texts and descriptions may be generated or assisted by generative AI; such content is always subject to human review and validation.

3. 'Human-in-the-loop' Principle

No decision-making process with legal or significant effects on individuals is entirely delegated to the algorithm. The Company guarantees continuous human oversight to prevent risks of bias, errors, or discrimination, ensuring that the final decision-making authority always rests with qualified professionals.

4. Risk Classification and Mitigations

The AI modules employed are classified according to the risk levels established by the AI Act. For low-risk systems (e.g., text assistance), transparency and control measures are implemented; for functions with a higher impact, impact assessments, continuous monitoring, and periodic audits are applied, ensuring decision traceability and providing channels for contestation.

5. Labeling and Watermarking of AI Content

Where technically applicable, AI-generated or AI-assisted content is labeled and/or watermarked to ensure its synthetic nature is recognizable, in compliance with transparency obligations and industry best practices.